Merits
Merits are required for Toons to earn promotions on their Sellbot Cog Disguise by defeating the Vice President. To obtain Merits, Toons must defeat Sellbots. Toons can check their Merits by viewing the "Cog Disguises" page of the Shticker Book or by viewing their inventory (either in the Shticker Book or by pressing the "View Gags" hotkey, set to the Home key by default).
Promotions
Below are images showing the required Merits for earning promotions on a normal and upgraded Sellbot Cog Disguise. At level 13 of the Mr. Hollywood disguise, a Toon receives teleport access to Sellbot Headquarters. At levels 15, 20, 30, 40, and 50 of the Mr. Hollywood disguise, Toons obtain a single laff boost. After reaching level 50, Toons can optionally upgrade their Sellbot Cog Disguise to Version 2.0, progress to level 50 again, and have the ability to switch it to any of the predecessor Sellbots.
To obtain Merits for high-level promotions, it is recommended to defeat Sellbots in Cog Buildings or the Sellbot Factory. Defeating Sellbots in Sellbot Field Offices may suffice but it can take extra time to complete runs.
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Promotions on the normal Sellbot Cog Disguise.
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Promotions on the Mr. Hollywood disguise.
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Promotions on the upgraded Sellbot Cog Disguise.
Origin of name
"Merits" are the quality of being particularly good or worthy, especially to deserve praise or reward.